Playa de las Américas, also known simply as Las Américas, is one of the population entities that make up the municipality of Arona.

It extends from the west of the Chayofita mountain to the final stretch of the Barranco del Rey, bordering the municipality of Adeje, being urbanistically linked to the town of Costa Adeje.

The area includes several beaches, most of them artificial, made with imported sand from Africa. It is also one of the places where the largest leisure offer in the south of Tenerife comes together with bars, pubs, terraces, restaurants, and numerous nightclubs, etc.

This tourist center was developed in the 1960s from the tourist area of Los Cristianos.